Your Long-Term Revenue Partner
Located in the Northdale neighborhood of Tampa and serving all of Florida and beyond, Northdale Digital Marketing is your local lead capture partner that is intent on building relationships that last.
We are the organic lead engine your business needs to take it to the next level. Running ads can be costly and unpredictable; that's why we specialize in building and ranking local business websites to generate high-quality organic leads that drive growth and long-term profitability for our partners.
Whether you're a small business owner looking to establish an online presence or an established company aiming to dominate your local market, our team is here to help you achieve your goals.
Our Lead Capture Strategy
Strategize
Our initial step is to hold a discovery and strategy session with our partners to identify their services and target audience and then research which markets we may be able to break into
Build
Our next step is to build out the asset(s) needed to generate the leads that will help our partner to grow, calling upon extensive local SEO expertise and other web ranking strategies
Grow
Once the assets are published, a huge amount of work goes into ranking and maintaining those assets in the highest possible positions to generate optimum lead results that will keep our partners busy
Running Ads vs Organic Lead Capture
When it comes to generating leads for your business, you have two primary strategies to choose from: running lead capture ads and focusing on long-term sustainable organic lead generation through building and ranking a local website. Each approach has its benefits and risks, and understanding these can help you make a more informed decision on which strategy best suits your business needs.
The Risks of Running Lead Capture Ads
Cost: One of the most significant risks of running lead capture ads is the cost. Pay-per-click (PPC) advertising, such as Facebook ads and Google Ads, can become expensive, especially in competitive industries. The cost per click can increase over time, making it more challenging to maintain a positive return on investment (ROI). If the ads are not well-targeted or optimized, you could end up spending a lot of money without generating a significant number of quality leads.
Ad Fatigue: Over time, your target audience may become desensitized to your ads. Ad fatigue occurs when the same audience sees your ads repeatedly, leading to decreased engagement and effectiveness. This can result in a lower click-through rate (CTR) and higher costs per acquisition.
Short-term Focus: Lead capture ads are often focused on short-term results. While they can generate leads quickly, they do not necessarily contribute to the long-term growth of your brand or online presence. Once you stop paying for ads, the leads stop coming in, and you are back to square one.
Quality of Leads: Not all leads generated through ads are high-quality. Sometimes, people click on ads out of curiosity rather than genuine interest. This can lead to a higher number of unqualified leads, which can waste your sales team’s time and resources.
Ad Blocking and Privacy Concerns: With the increasing use of ad blockers and growing concerns about online privacy, your ads might not reach as many people as you expect. Users are becoming more aware of how their data is used, and this could lead to a lower engagement rate with your ads.
The Positives of Long-term Sustainable Organic Lead Generation
Cost-Effectiveness: Building and ranking a local website for organic lead generation can be more cost-effective in the long run. While there are initial costs associated with website development and SEO, these are often lower than the continuous expenses of running PPC ads. Once your site is well-ranked, it can generate leads continuously without ongoing costs.
Credibility and Trust: A well-ranked local website can enhance your credibility and trust with potential customers. When your business appears at the top of search results, it signals to users that you are a reputable and authoritative source in your industry. This trust can lead to higher conversion rates compared to leads generated through ads.
Sustainable Results: Organic lead generation through SEO provides more sustainable results. Once you achieve a high ranking, it tends to be more stable over time compared to the fluctuating nature of ad performance. This can ensure a steady flow of leads and help you build a more predictable business model.
Quality of Leads: Organic leads tend to be of higher quality. People who find your business through organic search are often actively seeking the services you offer, making them more likely to convert into paying customers. They are more engaged and have a genuine interest in your offerings.
Brand Building: By consistently producing high-quality content and optimizing your website, you can build a strong brand presence online. This content not only helps with SEO but also provides value to your potential customers, positioning your business as a leader in the industry.
Adaptability to Market Changes: SEO strategies can be more adaptable to market changes and algorithm updates. While it requires ongoing effort to maintain and improve rankings, it is generally more flexible compared to paid advertising, where costs can quickly escalate.
We Make The Phone Ring
Running a small business can be extremely challenging even at the best of times, and those challenges are made no easier when the business owner is having to wear multiple hats just to keep the doors open.
At Northdale Digital Marketing we understand that your most important role in your company is communicating with your customers, overseeing projects to make sure every detail is on-point, and striving to ensure your customers' needs are met.
Where you may need help is perhaps the most crucial detail of all in any business: bringing new customers through the door. And that's where we come in.
Leave your lead capture to us so that you can focus on doing what you know how to do best.
Want To Learn More?
Drop us your details in the form and we'll be in touch as soon as possible to discuss your needs.
If you're local to the Tampa area we would love to meet with you for coffee at our Northdale office as we find that meeting face to face always bodes well for a lasting, friendly and professional relationship.
Thanks for your interest.